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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MILKISH. A Plant based milk brand with simple ingredients and playful personality.
As a mock brief, this pushed me out of my comfort zone a lot, and I had a lot of fun experimenting with the design of the cartons and the character. I wanted everything to feel cohesive, instantly recognisable while using a variation of colour scheme to identify each type of milk.
I typically work within beauty, skincare or fashion so this was a fantastic flex of my creative muscles and skills.
Final mock-ups produced using AI, all designs are my own.
The little character sculpture is what sells the "playful" part for me — a lot of plant milk brands stop at packaging and never build an actual mascot. Stepping outside your usual beauty/skincare lane, was the hardest part the illustration style itself or figuring out a color system that could scale across flavors?
My Thoughts on Claude
I have been using different AI tools in my workflow, and one that has impressed me is Claude.
What I like most is how natural its writing feels. It does a great job with long form content, brainstorming ideas, and improving clarity without making the text sound robotic.
That said, I don't think there's one AI tool that's "the best."
Each one has its strengths.
I use different AI tools for different tasks because the right tool depends on the job.
AI is not replacing creativity, it helps me work faster, think through ideas, and spend more time solving real problems for clients.
I am curious...
What's one AI tool you use the most right now?
#ArtificialIntelligence #ClaudeAI #Productivity #Creators #Freelancer #TechTools #Contra
What if a product commercial could be created entirely with AI? 🤔
This Açaí Zero Sugar Soda ad is a concept project where every scene was generated using AI and transformed into a premium cinematic commercial through creative direction, storytelling, professional editing, and sound design.
This project showcases how AI can accelerate production while still requiring creativity, strategy, and strong post-production skills.
AI isn’t replacing creativity—it’s expanding what’s possible.
I’d love to hear your thoughts! What do you think about the future of AI in commercial advertising? 🥹
aivideocommercialvideoeditingAI Content EditingPrompt EngineeringVideo EditingAdobe Premiere ProChatGPTClaude
Owww very good 😍
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