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ā¢ Jul 7
What if a product commercial could be created entirely with AI? š¤
This AƧaĆ Zero Sugar Soda ad is a concept project where every scene was generated using AI and transformed into a premium cinematic commercial through creative direction, storytelling, professional editing, and sound design.
This project showcases how AI can accelerate production while still requiring creativity, strategy, and strong post-production skills.
AI isnāt replacing creativityāitās expanding whatās possible.
Iād love to hear your thoughts! What do you think about the future of AI in commercial advertising? š„¹
aivideocommercialvideoeditingAI Content EditingPrompt EngineeringVideo EditingAdobe Premiere ProChatGPTClaude
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āØ KEEPLI, a mobile app mascot created specifically for the Recraft Ć Contra Mascot Challenge
š§© Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
š” Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
šÆ Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
š Not everything lost is gone.
š KEEPLI, The Little Keeper of What Matters.
š Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
Mascot Alimation
Devs were too lazy to build concepts like thisā¦
Then vibe coding entered the chat
So perfect
āØ YOURA ā A Tiny Companion That Brings Light to Everyday Moments.
š¤ YOURA is an original mascot designed to bring light, comfort, and quiet companionship into everyday life.
This project documents the complete creative journeyāfrom early concept exploration and silhouette studies to a fully realized brand identity, custom logo, official character system, merchandise collection, expressive sticker pack, and a cinematic brand reveal.
āØ Every visual was created and refined in Recraft Studio with a strong focus on consistency, emotional storytelling, and scalable brand design, ensuring YOURA remains instantly recognizable across every application.
š More than a character, YOURA is a complete brand universe built around warmth, simplicity, and timeless emotional connection.
š Project Links
Recraft Project:https://www.recraft.ai/project/533af1b6-b1b6-4e56-a412-1c502ec78e04
āØ The character was developed through multiple exploration, silhouette, and refinement stages before reaching the final brand identity.
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