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Most artist websites are boring. Here's why, and what I'm doing about it.
I've been auditing music artist websites for Genesix Studio, and the pattern is everywhere: musicians pour their creativity into Instagram and TikTok, then treat their own website like an afterthought. Templates get reused. Nav bars just link out to YouTube and ticketing pages. Nothing feels like the artist.
Next up, I'm redesigning Twenty One Pilots' site, a band whose entire identity is built on lore and world-building. The question I'm working through: what if the redesign wasn't decoration, but storytelling?
The concept: "Escape from Dema."
Using the band's own mythology (the walls, the bishops, the breach) I'm mapping a full narrative arc onto the site:
→ Landing: trapped inside the walls
→ Tour dates: tracked coordinates
→ Music and videos: the first crack, where fans decode lyrics and lore
→ Merch: the breach, the payoff for making it through
But a story only works if it still does the job. So every scene is being built around a real requirement: navigation that still gets fans to tour and merch fast, tour dates that stay scannable, an email capture that doesn't interrupt, and a merch grid that converts without extra decoration.
Follow along for the full breakdown as it comes together: the problem, the concept, the visual direction, and how story and function work side by side.
#UXDesign #ProductDesign #WebDesign #MusicIndustry #Figma #CaseStudy
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Designing OVA: Translating Sound into Motion
Designing the visual identity and web experience for OVA was all about taking something completely invisible: sound, AI, and futuristic energy, to give it a bold, tangible visual form.
The Idea & Inspiration
It all started with one simple question: What does sound look like when it moves? I wanted to capture that magic spot where human emotion meets generative AI. Drawing inspiration from real-time audio visualizers and fluid dynamics, every gradient, wave, and curve in this system was built to mimic audio ripples moving through space.
The Challenges and solutions:
Making Static Graphics Feel Alive: Audio is pure motion, but static screens can easily feel flat. The trick was creating visual rhythm through fluid shapes and high-contrast gradients so the identity felt energetic without needing heavy video files that bog down site performance.
Futuristic, But Still User-Friendly: AI branding can quickly slide into generic sci-fi tropes. To keep it grounded, I paired an electric blue and neon purple palette with clean, spacious UI, readable typography, and straightforward navigation.
Putting the Tech Together: Embedding custom 1440px canvas layouts, interactive Spline 3D scenes, and responsive Framer builds into a seamless portfolio view took a lot of trial, error, and breakpoint tweaking but getting that full-width desktop feel was totally worth it.
At its core, OVA is a minimal, modern showcase of what happens when design, music, and artificial intelligence hit the exact same frequency.
Love how you translated something as intangible as sound into the whole visual language. The gradients and fluid forms really make it feel like it’s moving even when it’s static. Really loved how this turned out!