If you struggle to stay consistent with content... You're probably making this one mistake. We all know that showing up on social media consistently is key to growth. But let’s be honest... Consistency is still one of the biggest struggles most people face. Why? Because you’re approaching content like an artist. And artists wait for inspiration. That might work if you’re creating for self-expression… But if you’re trying to build a business? That approach will burn you out. Here’s what you should do instead: Approach content like a scientist. Start with a hypothesis. Track your data. Double down on what works. Personally, I track every piece of content across 4 variables: → Content Pillar → Sub-topic → Format → Length Over time, patterns start to emerge. And once you start seeing patterns... You’re not guessing anymore. You’re iterating. Consistency doesn’t come from motivation. It comes from having a system.