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We were tasked with branding Quip, the world’s first worldwide quantum computer. A deeply technical product at the intersection of decentralized computing, quantum research, and post-quantum security. Our challenge was to make it resonate with both institutions and crypto-native audiences.
The idea behind Quip was ambitious. Our job was to find a metaphor that could carry it, something simple enough to become a brand, but deep enough to reward a closer look. We found it in a butterfly.
Our Design Director Arseniy walks through the whole process, from briefing and first concepts to final identity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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"Motion create emotion"
When I heard this phrase for the first time, it was completely non-design related, but I feel like it always had so much to design as well.
beautiful work, all across the board! this color combo is genius, super magnetic.
SAYLESS — website for an AI automation company
Full Behance case here 💙
Here's the thing about selling AI automation: nobody actually wants "workflow orchestration." People want fewer hours in the week and a smaller bill at the end of the month.
That's what made this one fun. Everyone in this space promises efficiency, and almost nobody shows what that means in money. So I built the whole site around making the value obvious before you even understand how the product works.
A few bits I'm happy with:
The cost calculator sits right on the page. No "contact us for a quote." You pick your own scope and the estimate moves as you go. Everyone in this category hides pricing, so just… showing it says a lot. Nice side effect — the wrong-fit leads filter themselves out before anyone gets on a call.
Before/after charts do the talking. Your current process next to the automated one. The gap between the two bars is basically the whole pitch, which means the copy gets to relax a bit.
Savings shown per month, not as a percentage. A percentage is trivia. A monthly number is money you're already spending on nothing.
Deep premium blue with warm, editorial photography. Every AI company reaches for the same cold neon gradients, so I went the other way. It ends up feeling like a premium consultancy rather than a dev tool — closer to whoever's actually approving the budget.
Design & UI/UX by me. Happy to walk anyone through the thinking.
It looks stunning 😍
An AI brand made around one idea — intelligence works better as a pack than a single obedient assistant.
Full identity, voice, motion system, and a campaign that runs from a subway platform to a wheatpaste poster.
