One of our favorite brands we've created, ZWD, could you guess what this brand is about?One of our favorite brands we've created, ZWD, could you guess what this brand is about?
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Had a lot of fun branding Strato Lab, a SaaS for asphalt and road engineering labs.
Not the most obvious “cool” category, which is exactly what made it interesting. The goal was to take something that could feel technical and dry and turn it into a brand that’s sharp, structured and actually attractive, even outside the niche.