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One of our favorite brands we've created, ZWD, could you guess what this brand is about?
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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The hand-drawn icons give Munch a warmth you rarely see in food apps. That moody campaign photography combined with the illustrated elements makes it feel like a real place, not just an app.
I am making a unique brand identity concept (portfolio purposes only).
It's about a brand called "Mahaasin synthetics", founded in 1949, I am making this brand identity look and feel 1949, it's a fashion company specializing in suits and coats, and having their own brand certified ones, minimal color palette, and physically sticked-looking mockups, this is the logo.
I haven't posted in a while, this is because I really dived deep into 1940s brands, and went directly to them in archives, saw how they advertised, and I have the main vibe and structure for this concept set.
Going to the archives rather than working from today's idea of retro is what separates period-true from pastiche, so that's the right way in. The one thing I'd test is the hairlines - a 1949 single-plate press or a woven collar label couldn't hold strokes that fine, so a...
