Guess the client's choice! 🎯 A recent case study for a branding and printing company that offers full-cycle branding services (they print merchandise, packaging, and promotional items on just about anything). Both had strong arguments, but only one won the final vote.

Which one do you think the client chose?

the blue shapes make the Dripoma phone mockup stand out.

Editorial book design for @rowrowlearn, which has over 70k organic followers ✨

When the author reached out to me for the book's layout design - she said that she doesn't what another off-the-shelf educational book. Good design and aesthetics mattered to her as much as the content of the book. It was a very interesting project to work on - the editorial design was about creating a consistent visual language across longer-form text & explanations to data, illustrations, diagrams, while still giving each section and type of content its own rhythm. Here are a few pages from the final publication.

Case Study. #Book Design #LayoutDesign #Minimal Design

Holding one visual language across prose, data and illustration usually breaks at the diagrams - they want their own scale and the text grid rarely stretches that far. Did you build the layout around the diagrams and let the running text fall in, or the other way round?