Guess the client's choice! 🎯 A recent case study for a branding and printing company that offers...Guess the client's choice! 🎯 A recent case study for a branding and printing company that offers...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Guess the client's choice! 🎯
A recent case study for a branding and printing company that offers full-cycle branding services (they print merchandise, packaging, and promotional items on just about anything).
Both had strong arguments, but only one won the final vote.
For a company printing merch, packaging, and promo across that many surfaces, I'd guess the client leaned toward whichever version holds contrast best from foil stamping down to a phone screen. Which concept actually won, and was durability across print methods part of the pitch?
Which ORBIT pulls you in: the quiet one or the loud one? ✨
One name, two directions. Same idea, an object in motion around a center.
A → Heavy extended sans on black. The orbit is built into the O, a ring with a single satellite. Compact, graphic, impossible to ignore.
B → Light, high-contrast serif with a hairline arc and a tiny spark. The orbit is a gesture, a trail you almost miss. Elegant, airy, a little mysterious.
🧪 TASTY TEST: WHICH ONE MAKES NEXT WEEK FEEL SORTED?
Meal planner mobile app design. Same UX, two palettes.
🍊 A · Citrus Energy
Orange + buttery yellow. Appetite first.
🌿 B · Forest Calm
Deep green + cream. A calmer weekly ritual.
💡 GROWTH THINKING
Users want dinner handled, not another planning task.
My hypothesis: orange could win the first tap; green could signal less effort. I’d test plan-open rate AND grocery-list completion. More taps mean little if people abandon the next step.
🗳️ A OR B — WHICH WOULD YOU TRUST WITH NEXT WEEK’S DINNERS?
Vote and tell me why.