Guess the client's choice! 🎯 A recent case study for a branding and printing company that offers...Guess the client's choice! 🎯 A recent case study for a branding and printing company that offers...
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Guess the client's choice! 🎯
A recent case study for a branding and printing company that offers full-cycle branding services (they print merchandise, packaging, and promotional items on just about anything).
Both had strong arguments, but only one won the final vote.
Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.
The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).
The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.
Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇
Human VS AI
I asked A.I. to create a visual icon that relates to:
Subject: Analytical Minds
Description: See patterns. Solve complex puzzles. People who see the patterns in the data and love solving complex puzzles.
No way would I use the A.I. version.
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand. Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.