Fracture is a scroll-driven web experience built around a simple idea: what if a website moved li...Fracture is a scroll-driven web experience built around a simple idea: what if a website moved li...
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Fracture is a scroll-driven web experience built around a simple idea: what if a website moved like film instead of a page?
Instead of video, the site uses 150 individually rendered frames that respond to scroll position in real time giving full control over pacing, easing, and motion without the overhead of a video file. The sequence is compressed to under 4MB and decoded on canvas, holding a smooth 60fps scrub even on mid-range mobile devices, with a static fallback for reduced-motion users.
Approach:
Designed the frame sequence and pacing before any code was written
Built scroll choreography with GSAP, pinning timelines to specific scroll ranges
Optimized frame decoding and compression for consistent performance across devices
Layered in type systems, grain, and lighting so the motion feels intentional, not decorative
This kind of build fits studios, agencies, or brands that want a launch page or portfolio site to feel like a directed piece of film rather than a template.
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