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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
LUMERA Skin: High-Converting AI Skincare Commercial & UGC Creative
High end skincare brands require hyper realistic visuals, tactile product texture close-ups, and aspir# AI UGC Luxury Skincare Ad | LUMERA Gel Cream Launch
Designed a high-converting, luxury aesthetic AI video ad for LUMERA Luxury Powdery Gel-Cream targeting paid social channels across Meta, Instagram Reels, and TikTok. The primary goal was to bridge high-end editorial cosmetics visuals with the authenticity of native smartphone UGC. By leveraging hyper-realistic AI generation, this asset communicates skin texture, product consistency, and luminous post-application glow without expensive traditional studio setups.
Creative Direction & Visual Breakdown
Hook (0:00–0:02): A smiling model holding the physical product jar to instantly establish brand identity and product packaging.
Macro Texture Shot (0:03–0:05): Close-up focus on the luxurious, velvety gel-cream texture to build sensory appeal and product interest.
Application & Skin Glow (0:06–0:13): Dynamic demonstration showing application on hand and face, ending with a close-up on radiant, hydrated skin texture.
Call to Action (0:14–0:16): Final hero shot surrounded by purple iris botanicals, reinforcing premium luxury branding.
AI Tech Stack & Production Workflow
Visual Generation: Generative video prompts focused on photorealistic skin details, subsurface scattering, and soft studio lighting.
Product & Packaging Consistency: Trained custom product models to keep the LUMERA jar and logo typography perfectly clear across macro shots.
Voiceover & Audio Design: Smooth voice synthesis paired with lofi atmospheric background audio to maintain a calm, premium luxury vibe.
Post-Production & Editing: Pacing aligned with social conversion metrics, enhanced lighting passes, and crisp visual overlays in CapCut/Premiere.
AIVideoProduction SkincareUGC AIGenerativeVideo BeautyMarketing CommercialAIAd SocialMediaVideo EcommerceVisuals AIUGC MetaAdsCreative
A look at the identity I created for NextHire, centered on one simple idea: moving forward.
NextHire helps businesses find the right people and professionals find their next opportunity. I wanted the brand to feel confident but approachable, with a clear sense of direction.
The blue arrow appears in the wordmark, then works on its own in smaller applications. It’s a small detail, but it gives the rest of the identity a clear foundation.
