SPARK Building a Bold Packaging Identity

A great hot sauce deserves an identity that brings the heat before the first taste.

For SPARK, I created a bold and energetic visual identity built around custom typography, a distinctive spark motif, and a vibrant colour system for each flavour Original, Smoked Chipotle, and Roasted Jalapeño.

The goal was to create packaging that feels loud on the shelf, memorable in the hand, and consistent across every touchpoint  from labels and packaging to billboards and menus.

Bold. Fiery. Memorable. Designed to stand out.

Brand Identity · Label Design · Packaging · Typography