Can't believe this was already a year ago — finally organized it properly.

This was a full brand identity for a food-focused creative agency, Soul & Pepper, built from scratch. It's since been paused, which might not look like a "success," but it's still one of my favorite projects from last year. So I went a bit deeper on the process and details — hopefully it shows what we built together and keeps it alive, at least on this page. The ending of the case study even got a little personal, because I was so genuinely involved in this one and it meant a lot to me in all kinds of ways. And that's kind of why I wanted to share it.

Check it out 💁‍♀️

This looks clean and well thought out. How long did it take you to bring everything together?

Web concept for bem. The product turns messy documents into structured data, so the brand does the same thing visually. Every image dissolves into pixels, every layout resolves back into grid.

How did you first come up with the idea to use pixel dissolution to represent unstructured data? Did you explore any other visual metaphors before landing on this one?