PAWSH: A Warm, Playful Dog-Care Brand ConceptPAWSH: A Warm, Playful Dog-Care Brand Concept
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After-walk ritual 🐾 Spent the past week designing PAWSH, a dog-care brand built on one idea: the walk doesn’t end at the front door. Paw balm, oat shampoo, a nose stick, and a detangling spray, treated the way good skincare treats a person. No clinical white, no bones and hearts. Just warm cream, four soft colors, a paw-print pattern like tracks in fresh snow, and a dry sense of humor. “Dermatologically tested on dogs. Approved by one very good boy.” 🧡 Sometimes the best thing a brand can do is take the muddy paws seriously. Independent concept project. The brand is fictional.
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Vansita's avatar
This feels really thoughtful.
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