What if a fashion campaign didn’t need a set to feel cinematic? For this concept, I took fashion ...

What if a fashion campaign didn’t need a set to feel cinematic? For this concept, I took fashion ...What if a fashion campaign didn’t need a set to feel cinematic? For this concept, I took fashion ...

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Mernat BLS

• Aug 21

What if a fashion campaign didn’t need a set to feel cinematic?

For this concept, I took fashion to the salt flats of Bolivia, an endless white landscape, a sculptural zebra look, flashes of gold, and movement designed to make every frame feel intentional.

The final film was created with AI, but the vision wasn’t left to chance. From the styling and environment to the camera direction, pacing and visual continuity, every detail was built to feel like part of the same world.

I’m interested in AI for what it can unlock creatively not just what it can generate.

Creative Direction · AI Visuals · Fashion Film · Video Editing

Available for select brand, fashion & creative projects.

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Jonathan Moore

pro

• Oct 24

A Halloween type study. One line, eight typefaces, eight ghosts. Each frame holds the same words and composition while the letterform, palette and figure change, from blackletter to dot-matrix to brush script.

I designed every frame in Figma, then used AI image-to-video to hallucinate the transitions between them, so the type melts, drips and reforms into the next face while the ghost dissolves into smoke and re-forms. The result loops like a bad dream that keeps changing its mind.

Made for 31 October.