Design a Brand Identity Balancing Professionalism and WarmthDesign a Brand Identity Balancing Professionalism and Warmth
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Anointed Emecheta
• Apr 8
Project Goal: To create a brand that looked professional but also felt approachable and easy to connect with. 
Solution: I designed a brand identity (with a promotional flyer) that balances professionalism with warmth. I created a custom mascot-style logo, featuring a smiling face within a headset icon—immediately communicating “support” with a human touch.
Impact: The final outcome gave Assist Clinic a memorable and versatile brand identity that they now use across social media, email communications, and onboarding materials.
Logo DesignBrand DesignVisual DesignAdobe IllustratorAdobe Photoshop
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