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Motion Graphics for the CTRL+SHIFT's Brand Identity.
Reflecting the primary essence of the ctrl+shift's symbol , the goal was to depict the pulsing neutrons in motion, through a spinning crt 2d brain. Hence, resembling the ideas generations as part of the creative intelligence.
I custom built the brain model in Omma then brought it to life with further ehancements in Unicorn Studio.
Feel free to share your feedback and ask anything related to the workflow.
woow
🙌
Thanks buddy, appreciate it ✊🏻
Looks good!
many thanks
You're welcome!
nice
thank you
Amazing work🔥👏👏
Nice!
Thank you
This is so creative
thank you!
Cool graphic!
Thanks buddy
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Why is everyone turning their logos into disco balls? 🪩
Spotify’s anniversary stunt works because it’s rooted in their DNA—it’s music, it’s celebratory, and it’s meant to be temporary. But turning every other logo into a disco ball just to chase a trend? That misses the point of brand identity.
I started thinking: If I were on the Claude design team and tasked with exploring this 3D/skeuomorphism trend, how would I approach it? I wouldn’t force a disco ball. I’d lean into their core identity: refinement and precision.
Meet the "Gem of Wisdom."
I reimagined the Claude mark as a precious gemstone—tactile, multi-faceted, and premium. By treating the logo as an object of value rather than just a flat icon, I wanted to bring it into a space that feels tangible and intentional.
Process: I used Gemini to generate the initial assets and video iterations, focusing on achieving realistic light refraction and depth.
👇 Do you think brands should blindly turn their logo into a disco ball to jump on a trend, or should they adapt the core concept to fit their own unique identity?
For fun, I guess 🤷🏻♂️
New project live on my profile! 🚀
There’s something incredible about taking a static, pre-existing logo and finding its "soul" through motion. For Biid, the challenge was exactly that: translating an established identity into a high-end digital experience.
I’m particularly proud of the result. We didn't just animate; we engineered a custom "echo" effect to make the Lottie/JSON files feel fluid and cinematic without losing app performance.
Amazing!
Do you think Spotify's recent logo redesign into a 3D discomorphism ball was intentional to temporarily gain extra awareness?
I think this was a perfect move from a branding & marketing perspective, since it kicked off a bunch of discourse that led to a bandwagon effect causing popular brands to hop on.
Brands transitioning their overall identity, adding new features to their product, web changes, people barely notice.
The moment one changes their logo, it immediately draws attention and sparks controversy, this is the power of the face of our brands - the logo.
For this occasion, I turned Google's Gemini logo into a 3D discomorphism star, someone who hasn't hopped on the train, but do they need to ?
Love this!
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