CASE STUDY

FiestoRon needed new promotional materials for one of Gran Canaria’s most renowned rock festivals. The project included short- and long-form audiovisual content, posters, billboards, and bus wraps, maintaining the visual essence of previous campaigns while incorporating new creative concepts.

The main challenge was to quickly understand a brand we had not worked with before and translate its identity into multiple communication formats. Drawing on signature elements such as the lightning bolt and the red color palette, we developed new graphic solutions, including the incorporation of the visual concept of a ticket across various promotional materials.

The result was a cohesive campaign adaptable to various media, reinforcing the festival’s identity and introducing new creative perspectives that were very well received by the client.

PROJECT SUMMARY

Design of a promotional campaign for FiestoRon, including audiovisuals, posters, billboards, and urban signage, combining brand continuity with new visual concepts to reinforce the festival’s identity.