Boost Student Engagement with 'CONNECT' Brand InitiativeBoost Student Engagement with 'CONNECT' Brand Initiative
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Tanvir 's avatar
Tanvir Khorajiya
pro
• Feb 7
CONNECT Brand Campaign for University Students.
Student services were fragmented, overwhelming, and hard to access. The university needed a brand that felt like peer support and not a poster. “CONNECT” – a peer-driven initiative positioned as the “Big Sister/Brother” with warmth, clarity, and energy.
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