ADCB × Shukran - Credit Card Landing Page. I designed a landing page for the co-branded credit ca...ADCB × Shukran - Credit Card Landing Page. I designed a landing page for the co-branded credit ca...
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ADCB × Shukran - Credit Card Landing Page.
I designed a landing page for the co-branded credit card partnership between ADCB and Shukran, Landmark Group’s loyalty programme.
The page brings together the card’s benefits, participating brands and application entry point, helping visitors understand the offering and explore how to get started.
The design uses a black-and-gold palette, prominent card imagery and distinct content sections to present a wide range of rewards in a cohesive visual experience. The work shown includes the landing-page design, benefits presentation and “How it works” section.
That gold 10% object over the black field does more than a benefits list. The card still sitting beside it keeps the rewards page feeling premium instead of a points catalog.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.
Employee list screens are the homework assignment of SaaS design. A table is a table is a table. Nobody's winning an award for this view and that's exactly why it matters.
The restraint here is the point. No colored tags, no status badges fighting for attention, no dashboard widgets crammed into the sidebar. Just the data, breathing in a dark container with enough row spacing that your eyes don't blur at record five.
That split between a bold brand identity and a restrained product UI is one of the hardest things to get right in B2B SaaS.
"A table is a table" is the harder argument to make internally than the design itself - most teams would've shipped colored status tags just to have something to show in a review.