i’ve spent years designing websites with whatever tools were available

now i’m slowly getting used to the fact that i can also make the tool

for this project i wanted to explore more directions for the brand

collecting references or creating each direction from scratch would already become a project of its own

so i built a small generator and started playing with it

each output gives me something to react to

keep this change that try one more

and then one combination suddenly feels like a direction worth following

it’s still rough and i keep finding small things to fix

but honestly this is the part i’m enjoying most

doing the design and building the tool that helps me explore different visual languages at the same time

Making the tool instead of just using it is such an underrated superpower for designers. Once you can generate directions to react to, exploration stops feeling precious and starts being fun. This is the good kind of lazy.

I researched, wrote, filmed, and edited this short documentary, developing the project from initial research and writing through production and final edit. My work included research, script development, cinematography, visual storytelling, narrative structure, pacing, and post-production.