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A creative vision shaped in collaboration: bold, editorial, and rooted in instinct. Together, we built a brand that feels lived-in and full of story, just like Geena’s world: thoughtful, a little rebellious, strategic but never stiff with a touch of denim-worn ease she always brings to the table.
From the visual identity to evgeniastudios.com and Lost in Athens, everything carries the thread of ας τους — “let them.” Let them scroll, let them doubt. We followed intuition, not noise and created something honest, playful, and full of purpose.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.
We’ve been playing with geometry, light, and a much more restrained visual system around the mark.
Still developing this one, so I’m curious:
Would you push this direction further, or keep it this restrained?
Honestly the logo presentation is impressive
CREARA is a Spain-based architectural firm with a unique selling point: creating spaces that align with the lifestyles desired by young families.
With a premium, minimalist aesthetic, the firm stands out by avoiding cookie-cutter designs, instead creating bespoke solutions tailored to each client's specific needs.
Focusing primarily on young families, the visual identity is soft, modern, and sustainable.
The young-families angle is the tricky constraint here, since premium minimal usually gets read as slightly untouchable and families are the audience least inclined to want that. The softened wordmark and the warmer half of the palette look like where that gets absorbed. Was the...
Hot take: maybe the best ideas aren't completely new. They're just used somewhere unexpected.
Take something out of the context it was designed for, put it somewhere it doesn’t belong, and suddenly it becomes something completely different.
I went down a rabbit hole of old TV test patterns and used them as backgrounds for the stages of my creative process. Turns out something made to calibrate broadcasts is also pretty perfect for capturing the very real chaos of making things.
What’s something you’ve used completely out of context?
Inspired by the original test card by @peakstarwave.
