MURRÉ: AI Ad Concept for a Premium Cat Food Brand

"All different. One love."

A concept ad for MURRÉ, a fictional premium cat food brand. The idea is simple: every cat has its own character, but the flavor they all choose is the same.

What I delivered: ▪️ Brand packaging design: layout, typography, and gold foil on deep green ▪️ Creative concept and tagline ▪️ 20-second storyboard: from a wide shot of dozens of cats to individual portraits, the tasting moment, and a final brand frame ▪️ Image-to-video animation: camera push-in, blinking, whisker movement ▪️ Vertical 9:16 format, ready for Reels, Shorts, and TikTok

Why it works: One visual idea runs through the packaging, the tagline, and the video. It's a format that works for pet food, FMCG, and e-commerce brands that need scroll-stopping video ads without a full studio production.

With 7+ years in e-commerce, I know that packaging and first impressions drive sales. I build video ads with that in mind.

Available for: AI video ads, product animation, packaging visuals, and social media content.

AI Video, Video Advertising, Motion Design, Packaging Design, Storyboarding, Social Media Content, Image-to-Video

(Tools): Kling AI, Epidemic Sound