I run UX audits that surface trust and credibility gaps quietly killing conversion. This project: a self-initiated audit of InstantTaxID, a paid EIN-filing intermediary whose site had duplicated testimonials, contradictory trust badges, and mismatched contact info across 8 pages. I diagnosed the issues, restructured the IA from 8 pages to 4, and designed wireframes through final mockups to rebuild trust and clarity. Not affiliated with or endorsed by InstantTaxID. Available for UX audits, IA restructuring, and conversion-focused redesign work.