I designed my CHAMELEON Squarespace Template to be exactly that: so clever and flexible that it would never look 'template-y'. I know my clients and customers well: they are allergic to looking regular.

CHAMELEON goes against what a template 'should' be - a best-practice blank canvas where people can imagine their own brand.

I find that to be the opposite for My People. They need to see the ✨maximum✨ of what's possible and would rather tweak and strip back where needed. So, I decided to never 'dumb down' my designs. I use CHAMELEON as a base for all of my client projects and below are examples of customers who have DIY-ed their Squarespace template. I have two starting designs, AURA and SLAY. They are the same template, simply with different branding. They are designed to be 'chameleon-ed' into each other in 30 minutes.

It takes a lot of clever-ness for this to work, in combination with such maximalist design. So, CHAMELEON leans heavy on CSS variables so that the customer can simply swap out hex codes, fonts and their box shadow and border styling within a few minutes and see an instant vibe-shift... without actually needing to know how code works.

If they want everything to have a glow-y effect, for example, the box shadow values will update and make most edges of every page element have this look.

It's a template, so it's crucial I lean on as much native functionality as possible, including updating the template to include Finish Layer features, animation and more. CHAMELEON has now been enjoyed by all manner of brands, including: aura videographer, cult hair salon, spicy marketing consultant, astrologers (so many astrologers), dog photographer, integrative midwife, writer, intuitive nutritionist, artist, psychotherapist... that'll do. You don't have all day. View Sit, Stay Slay ꩜→ View 100% That Witch ꩜→ CHAMELEON product page ꩜→