Contra - A professional network for the jobs and skills of the futureProject Type: Marketing Funnel Strategy, Ad Copywriting, Lead Magnet Creation, Email Copywriting,...
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Project Type: Marketing Funnel Strategy, Ad Copywriting, Lead Magnet Creation, Email Copywriting, and Sales Page Copywriting
Industry: Spirituality
Role: Conversion Copywriter, Marketing Strategist, and Email Expert
I worked with a spiritual teacher to launch his online community for spiritual seekers to learn and grow, creating his marketing strategy and writing the ads, landing page, emails, and sales page.
The problem:
This was the first time he launched an online community, so he had no idea how to market it.
What I did:
I provided an end-to-end solution so he had everything he'd need to attract attention to his community, nurture and educate leads, and ultimately increase sales.
The yellow sticky note ("Biscuit deserves better than gas station treats") stops me first: a human voice and one colour pop on a quiet layout. The $1,209 back math ad is a close second, the number does the selling.
I’d add one test before sending traffic: submit the opt-in with a fresh email, check the freebie delivery, then follow the sales-page CTA through checkout. The pages can look finished while a tag, email or access rule still breaks the journey.
For Ranch University, I designed and built a custom Kajabi website and course platform + community around ranch ownership and life on the land.
Earthy colors, ranch photography, and spacious layouts carry through the site, membership pages, and course presentation. I also handled the course structure and offer setup behind the scenes.