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Good. Better. Best. – Creative Motion Design & Illustration
Created a short, engaging animated visual exploring the progression from good to better to best through simple storytelling and hand-drawn illustrations.
What I did:
Developed the creative concept and visual direction.
Designed custom illustrations and graphic elements.
Created a clean, minimal visual style using hand-drawn characters and lightbulb illustrations.
Arranged visual elements and typography to communicate the message clearly.
Produced an engaging animation with smooth visual transitions.
Tools used: Figma, Canva, and Adobe Illustrator.
Focus: Graphic Design, Visual Storytelling, Illustration, Motion Content, and Creative Direction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just posted a new case study featuring the thumbnail artwork I designed for Primer.com. Check it out! 📚
Nice! Thumbnail artwork can make such a difference in how content catches attention. Looking forward to seeing how you approached this project!
Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
This is so cool!
