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MarshDXx Streaming Brand Identity • Twitch • YouTube
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
I CREATED A PRODUCT WITH A MORE HUMAN DESIGN USING @Envato #envatochallenge
Instead of relying only on AI, I stepped outside to find inspiration in the real world.
I explored different places, captured my own photographs, studied colors, textures, shapes, and details, then combined those real-life elements into a single product design.
AI can generate images, but it can't replace the experience of discovering inspiration with your own eyes.
Every photo I took became a piece of the final creation, making the product feel authentic, personal, and impossible to recreate through prompts alone.
Envato Tools i used for creating this product:
🔥 Gen Ai
- ImageGen and Styles
- ImageEdit
- VideoGen and Preset
- MusicGen
- Mockup Gen
🔥 Stock
- Photo
- Videos
- Video templates
- Luts
- Music
- Sound Effects
- Fonts
#HumanByDesign #CreativeProcess #Design #AI
Hero Design Exploration for a Tattoo Studio ❤️🚀
Looks really cool 🙌