Enhance B2B Health Insurance Branding: Protection vs. Tech FocusEnhance B2B Health Insurance Branding: Protection vs. Tech Focus
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I’m solving a trust + clarity problem for a B2B health insurance company homepage.
So I explored 2 different hero directions for the brand:
A) - focuses more on protection, trust, and reassurance B} - focuses more on technology, systems, and infrastructure
Both communicate the product differently.
Which direction do you think solves the problem better?
Hero Section A
Hero Section B

6 votes

Ends in 20h

Boluwatife's avatar
GOing for A
Emmanuel 's avatar
Thank you
I also feel A
Boluwatife's avatar
You are welcome man
Prem's avatar
Section B, because it looks cleaner and more organized!
Emmanuel 's avatar
Okay
Thank you Prem
Chidera 's avatar
I go for A
Emmanuel 's avatar
Alright
Thank you Chidera
Chidera 's avatar
You are welcome
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