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I explored how Earthful could communicate product education without sounding clinical.
Instead of listing benefits, I focused on reframing hair nourishment through a familiar idea:
Growth happens below the surface before it shows above it.
This spec email was built around translating ingredient science into a narrative consumers can understand and connect with.
Because better wellness copy doesnât just explain ingredients.
It makes people understand whatâs happening inside their body.
Amazing design đ, very outstanding and professional
Thank you so much. Iâm currently working on combining brand strategy with copywriting, so feedback like this means a lot.
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This project is special to me.
I have shared a lot of WIP videos about it a few months ago and now I am ready to share more details about this amazing framer template.
Perfectly executed
Should brands be beautiful, or impossible to ignore?
When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.
Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.
That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.
As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?
Neat!
BABBU
Every toddler invents their own language. Babbu is my daughter Matilda's word for ball. By the time she says it correctly, I'll have already forgotten how it sounded.
Babbu is a private dictionary for the words only your child says, the mispronunciations, the invented names, the sounds that make sense to no one but you. No social features. No accounts. Just a growing archive of a specific, unrepeatable moment in your child's life.
Try it here: https://adobe-slush-93538397.figma.site
⨠What it does
- Add a word as your child says it, plus what it actually means
- Record their voice directly in the app
- Automatically matches an illustration to the word's meaning, translating it from any language
- Colour-code each card
- Search your collection
- Share a snapshot of the full dictionary with family as a single link
đ ď¸ Built with
Figma Make
Anthropic API â icon matching with automatic translation
Native browser MediaRecorder API â audio recording, no dependencies
localStorage â fully private, lives on your device
đŽ What's next
Live sync so the dictionary stays up to date for everyone
Family members can contribute words from their end
Milestones view â first word, tenth, fiftieth
A printed book of the whole dictionary
This is so wonderful! Did you make the video with Weave?
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