VELO — Eyewear Brand Website A concept eyewear brand website built for a premium, direct-to-consu...VELO — Eyewear Brand Website A concept eyewear brand website built for a premium, direct-to-consu...
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Explored two different visual directions for the same SaaS landing page.
The structure stays consistent, while the imagery, mood and art direction shift the overall brand feel.
Interested to know which direction feels stronger.
I'm working on a store concept mixing art supplies, gifts and tech. I presented two moodboards: one inspired by traditional art supply stores, and another cleaner, modern direction inspired by Japanese gift and tech stores. They chose option 2.
I presented four logo ideas. These two are my favorites and the ones the client liked most.
1_ Based on the second moodboard, with a more neutral and slightly futuristic feel. My favorite detail is the boxed version: its vertical weight balances with the I and O, making it feel tidy and visually appealing.
2_ Inspired by traditional art supply stores, but with a modern, clean style. Handwritten lettering adds a human touch and keeps it timeless.
Which one is your favorite and why?
Which one do you think the client chose?
The second moodboard feels like the stronger direction for this mix of categories—it gives the products room to feel curated rather than crowded. I’m especially into the restrained palette paired with the more expressive wordmark options.