Managed and developed the Instagram presence for PSE Group, focusing on building a consistent and professional brand identity across multiple real estate projects.
My work included creating and designing content tailored to highlight different properties under the group, maintaining visual consistency, and ensuring each post aligned with the premium and trust-driven positioning of the brand.
The focus was on structured content planning, visual branding, and presenting real estate projects in a clear and engaging way to improve audience perception and brand credibility.
The dark-background rule is the one I'd want numbers on before committing to it. A big share of the audience is browsing in dark mode, where a dark thumbnail sits against a dark UI and loses its outer edge entirely, whereas the yellow one here keeps its shape in both themes. Do...