I'd go with Option A. The bold front-facing composition with the jewelry front and center just feels more confident and editorial. Option B is clean but the back view feels a bit passive for a jewelry brand that wants to show off the pieces. Option A makes you want to look closer.
Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.