I was just going about my day, doing a checkup for this store.
Guess what I saw.
Their "post-purchase flow" and "upsell customers after their first purchase" automations had been throwing the same error... for MONTHS.
Same red flag. Run after run after run.
Nobody caught it. Nobody fixed it. It just sat there quietly bleeding revenue.
Here's the part that stings: these aren't random workflows. They're the flows that upsell customers right after they buy—arguably the cheapest revenue a store can generate, because the customer is already in buying mode.
Every time that flow errors out, that's a discount never offered, an upsell never shown, a second sale that just... didn't happen.
Multiply that by every failed run, every month, and you're not looking at a small glitch. You're looking at real money left on the table, quietly, for almost a year.
This is exactly why "set it and forget it" is such a dangerous mindset for ecommerce automation.
Flows break. Apps update. Integrations shift. Shopify changes something upstream. And if nobody is actually watching the dashboard, you won't know until you stumble on it by accident — like I just did.
If you're running a Shopify store with automated flows, upsells, or post-purchase sequences, you need someone who actually checks under the hood. Not once a year. Regularly.
An in-house (or dedicated freelance) Shopify designer/developer doesn't just build things and disappear — they vet your systems, catch errors before they compound, and fix them before they cost you another month of lost upsells.
Because right now, if nobody's watching, you're not saving money by skipping that role.
Built a Conversion-Focused Shopify Store for True Fresh 🧼
Just completed a Shopify store for True Fresh, a brand specializing in washing machine and appliance cleaning products.
The goal was to create a clean, trustworthy storefront that makes it easy for customers to understand the product, see the results, and make a purchase.
What I built:
→ Figma to pixel-perfect Shopify development
→ Mobile-first responsive design
→ Conversion-focused product pages
→ Washing machine cleaning product showcases
→ Before & after cleaning comparisons
→ Product bundles & upsells
→ Customer reviews & social proof
→ FAQ sections to reduce purchase friction
→ Blog integration for SEO
→ Clean, modern UI/UX
→ Performance-focused development
Tech stack:
Shopify • Liquid • HTML/CSS • JavaScript
The store is designed around the product's key selling points: removing buildup and odors, easy monthly maintenance, compatibility with different washer types, and building trust through reviews and product education.
A conversion-focused Shopify product page featuring a clean, modern layout and an intuitive shopping experience.
The page brings together an engaging product gallery, bundle selection, clear Add to Cart actions, customer testimonials, product education, comparison tables, and FAQs.
The design emphasizes visual hierarchy, product discovery, purchase clarity, and trust-building elements to help shoppers make informed decisions.
Focus: Shopify UI/UX, product page design, and conversion rate optimization.
Clean layout. Keeping the bundle options, comparison table and FAQs on the same page really helps buyers decide without extra clicks. Great work on the product page structure.
𝗖𝗵𝗼𝗼𝘀𝗲 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗶𝗳: You have 50+ inventory items, need multi-currency checkout, advanced 3PL shipping integrations, and aim for pure retail scaling.
𝗖𝗵𝗼𝗼𝘀𝗲 𝗪𝗶𝘅 𝗦𝘁𝘂𝗱𝗶𝗼 𝗶𝗳: You are a boutique brand, creative agency, or service business selling digital products, bookings, and custom merchandise with bespoke visual freedom.