Hot take: aesthetics and clinical results should walk hand in hand.

Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.

For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.

It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.

Would a piece like this deserve a spot on your display shelf?

This is brilliant!

Left or Right? Yesterday I showed you two directions for my new portfolio, A, B and asked you to vote. Truth is, I already knew which one would win. Massimo Vignelli, one of the greatest designers ever, gave clients a single option. Not three, one. And if they pushed, the story goes, he offered to write a book explaining why. I ran every direction for this site, but they all pointed to the same answer, the one that actually fit. Let me know what you think now.

the single option idea is strong. did A or B win?