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Project Title: Gamma — Product Experience Refresh
Project Description:
Gamma is an AI-powered presentation platform designed to help users turn ideas into polished decks in minutes.
This concept explores a refreshed product experience focused on clarity, speed, and ease of use. The project rethinks the presentation creation journey through a simplified landing experience, structured AI generation flow, and a focused workspace designed to reduce friction and help users move from idea to presentation faster.
A product design concept exploring how Gamma’s AI workflow could feel more intuitive, focused, and premium. The project covers the user journey from presentation generation to workspace collaboration, with an emphasis on clarity, speed, and modern SaaS design principles.
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Work Title:
CUT CULTURE
Creator:
Anca-Gabriela
Main Direction:
Direction A · CapCut as a Different Industry
Social Profile: https://x.com/ancaguiux
Concept Statement:
CUT CULTURE reimagines CapCut as a premium fashion and lifestyle brand for digital creators.
The concept translates CapCut’s creative spirit into a new industry: fashion. Instead of editing videos, CUT CULTURE edits identity. The brand is built around the idea that creators constantly cut, remix, rebuild, and publish versions of themselves online.
The visual system uses references from editing culture, including crop marks, timelines, split screens, layer marks, timestamps, and export tags, and turns them into a refined fashion identity. The result is a minimal, editorial, black-and-white brand world with subtle electric green accents inspired by CapCut.
Visual Highlights:
Premium fashion-inspired logo and identity system
Minimal black, white, grey, and electric green color palette
Campaign visuals built around identity, motion, and self-expression
Brand applications including clothing tags, packaging cards, and social assets
Editing-inspired graphic language translated into a lifestyle brand system
Process Proof:
The project was created using CapCut Design Studio through an iterative process of concept generation, logo exploration, brand system development, campaign visuals, and final presentation boards. Process screenshots and design iterations are included as proof of meaningful Design Studio usage.
Final Deliverables:
Brand presentation boards
Logo and visual identity system
Brand application mockups
Process screenshots
Link for the process screenshots: Process
Love these layouts Anca. Quality work well done.
The updated pricing section for the new UI Flip website - ✅Done
Although I'm quite flexible, I prefer to keep it as simple as possible here.
No packages. No tiers. No "contact for quote."
Built this super customizable capacity chart with Claude Code + Framer MCP 🔥
The capacity meter is smart psychologically.
Looking forward to uploading the case study for recent presentation design project, but in the meantime...
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