The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A new digital direction for Unión Atlántica, designed to communicate their value with greater clarity, coherence, and confidence.
Love the color palette man, great job!! 🎉
fantastic work here!
"Expanding your brand beyond borders" is a strong hook for what's clearly an international rebrand. Was clarity the main gap in Unión Atlántica's old identity, or was it more about looking credible outside their home market?
A bit of both. They needed more clarity around what they do, but also an identity that felt more credible internationally. “Expanding your brand beyond borders” came from the role they play: connecting countries and helping their clients take their products to markets around the...
That makes sense, especially if credible internationally was the harder half to nail for a client that's mostly operated locally until now. Did the color and type system come together quickly once that connection and reach idea was locked, or did you burn through a few directions before this one clicked?
Beautiful work!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
Logofolio for agency, startup, and companies by Me.
Sick 🔥
Day 8/30 of designing one hero section every day.
Today: Cerro, a single-origin coffee brand. And after three days of building reveal mechanics, this one has almost no interaction at all.
→ The photograph is the design. An overhead shot of a picker at work, dark glossy foliage, red cherries. My only job was to not get in its way.
→ The light does the layout for me. The image funnels attention to the center, so the type sits in the shadowed edges where it doesn't compete. No scrims, no overlays needed.
→ The only motion is an entrance: the wordmark alone on empty plants, then the picker fades in.
Credits: Arbi Khan for the template
Image: Google Nano Banana
Built in Framer
8 down, 22 to go.
A new hero section every day for 30 days is a brutal pace. Eight days in, is it getting harder to avoid repeating yourself, or is the constraint actually making ideas come faster?