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Brand mood post for 'A Sip of Grace,' pairing a vintage-paper texture with a soft script quote.
@Grace Amanze The vintage-paper texture gives the soft script quote a tactile, keepsake feel. Have you tested a slightly darker ink tone for readability at smaller sizes?
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Tool Finder Branding 🔎
Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint.
When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures.
The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market.
The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.
Great Work
Who said good design had to be quiet?
SIGNAL 77 is an experimental visual campaign built around bold colour, oversized typography and a little retro-futuristic chaos. Inspired by analogue music culture and editorial design, I wanted this project to feel loud, tactile and slightly unexpected; the kind of content you notice before you even realise you’ve stopped scrolling.
I’m a big believer that brands shouldn’t be afraid of colour, boldness or having a little personality. Not every brand needs to whisper in beige. ;)
That doesn’t mean every brand needs to shout either. I love adapting my design approach to the personality in front of me; from refined, minimal and luxurious identities to colourful, expressive brands like SIGNAL 77.
Different brand, different voice. That’s the fun part.
Love this!