Bold Brand Identity for Chewy: Redefining Vitamin PackagingBold Brand Identity for Chewy: Redefining Vitamin Packaging
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Nikki Jennings
• Jun 2
Chewy is an Australian daily vitamin brand that wants to make supplements feel simpler and actually enjoyable to take. They launched with Vibe Reviver, a PMS relief gummy, and the whole thing is about making functional health easy to understand and easy to fit into your day.
The category was the tricky part. Most supplement brands in Australia go really clinical, minimal logos, white packaging, sterile type. It looks trustworthy but it's all a bit cold and samey.
So we went the opposite way. A bold typography-led identity with a playful logo at the heart of it, and a bright colour palette to give it energy and personality. Then clean layouts and clear info design so it's all still easy to read, just nothing like the usual stuff on the shelf.
Brand identity and packaging.
Brand DesignAdobe IllustratorPackaging Design
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