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Google Search Console SEO Performance Analysis
This project showcases my practical experience using Google Search Console to monitor, analyze, and improve organic search performance. By tracking search visibility, user behavior, and content performance, I leveraged data-driven insights to evaluate SEO effectiveness and identify optimization opportunities.
Highlights
📈 2,600 organic impressions within 28 days
🖱️ 312 organic clicks tracked through Google Search Console
📊 54% growth in search impressions
🔍 Keyword performance monitoring and query analysis
🌍 Geographic traffic analysis
🖼️ Search appearance and Image Search performance tracking
📑 Landing page and content performance evaluation
Tools Used
Google Search Console
Google Analytics 4
Technical SEO
Keyword Performance Analysis
On-Page SEO
Search Performance Reporting
This project demonstrates my ability to interpret SEO data, monitor website performance, identify growth opportunities, and make informed optimization decisions based on real search engine data. My approach focuses on measurable improvements, continuous monitoring, and creating actionable insights that support long-term organic growth.
Skills
SEO • Technical SEO • Google Search Console • Google Analytics 4 • Keyword Research • On-Page SEO • Search Performance Analysis • Website Optimization • Organic Growth • Data Analysis • Reporting
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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For each page type, define:
What crawlers should be able to reach.
Which URLs should be eligible for indexing.
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Who checks the implementation and what counts as a pass.
One example: if you rely on a page’s noindex directive, blocking that page in robots.txt prevents Google from reading it.
I put together a practical guide to turning technical SEO requirements into a specification developers and QA can actually use.
Projects and client work: NikoCodes
Project Title:
Adidas Sales Performance & Profitability Analysis (Capstone Project)
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A comprehensive interactive Excel analytics dashboard developed as a Capstone Project to analyze Adidas' overall sales revenue, unit distribution, regional performance, and profit margins. This dashboard transforms raw retail data into executive-ready visuals that highlight top-performing channels, regional growth opportunities, and product category trends.
$19K+ in course revenue, 1,710 opt-ins, and 146 purchases. All powered by an organic Kajabi funnel.
One of the projects I've been working on this year has been growing and optimizing Mimzy & Company's digital education ecosystem inside Kajabi.
My work has included:
→ Kajabi funnel strategy and optimization
→ Landing and opt-in pages
→ Lead magnet implementation
→ Email sequences and automations
→ Audience segmentation
→ Course launch strategy
→ Sales-page and CTA optimization
→ Customer journey development
→ Performance analysis and continued optimization
What I love most about Kajabi is seeing all of these pieces work together. Rather than treating the website, emails, courses, and automations as separate projects, I approach them as one connected customer journey designed to turn an audience into leads and leads into customers.
2026 YTD results:
$19,304 gross course revenue
1,710 opt-ins
146 course purchases
Currently looking to partner with more course creators, educators, and businesses that want to build, redesign, or optimize their Kajabi ecosystem.
