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Halden is a concept I designed for a farm sensor service. The people it's for run 80 to 1,500 acres and have already tried a farm app that asked too much of them.
So the page asks very little back. One report line in the hero, probe readings pinned to the field photo, and a three-step path from first visit to first report in eight days.
No drones, no glowing dashboards. I took those out after seeing how often agriculture templates lean on them.
Selling to people who would rather be outside than on software? Let's talk in DMs.
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Meet Ziko, a mobile banking concept where every interaction is designed to reduce friction and build trust.
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We're starting a little experiment at ideapeel.
10 YC startups. 10 website redesigns.
Over the next few weeks, we're picking recently funded Y Combinator startups and looking at their websites through a product and conversion lens.
Not just:
“How can we make this look better?”
But:
Is the product immediately clear?
Does the hero communicate why it matters?
Is the hierarchy helping or slowing people down?
Does the visual direction fit the product?
And is the next step obvious?
For some, we'll redesign the hero.
For others, it might be positioning, product storytelling, UX, or the conversion path.
And sometimes, the right answer might be that we wouldn't change much at all.
We'll share the original, what we noticed, what we'd change, and why.
YC Redesign 01 coming next.
Which YC startup should we put on the list?
Good framing. For the YC list, I'd pick sites where the hero names the category but not the product, because that is where positioning beats layout. Curious whether the fix you land on most is copy or visuals.