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WOLVES: The Strategy of Silence
This rebrand for the WOLVES professional basketball team focuses on an intimidating, elite athletic presence. By utilizing a deep midnight black background with sharp silver and electric green accents, the design translates your "basketball environment" layout into a high-stakes arena. The transition from your initial sketch—detailing the "wolves eyes" logo on the player's back and the crowd in the stadium—to this high-fidelity execution highlights a brand that values precision and collective strength.
When an experienced designer studies these sketches and attempts to bring them to life through design, the outcome can be truly remarkable. I also have a well-defined vision for directing designers to produce outstanding results.
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I was on a call with the owner of a major architecture firm in New York.
The founder spent the first 20 minutes talking about their philosophy and abstract concepts.
He was looking for a way to capture the soul of a space in their projects. They had a problem with the agencies they worked with. They'd spent large budgets only to receive logo proposals with stylized ancient temples, roofs, or building parts.
They hated this literal approach.
Architects and technical professionals often communicate conceptually. When this happens, it's better to bring the conversation back down to earth. So I shared my screen and showed him the identity I designed a few years ago for Emme.
Emme is an Italian 3D architectural rendering studio I created the visual identity for. I showed him the action built into the typography. The letters are made of pixels simulating a render's calculation process.
It's an approach that conveys deep abstraction without relying on trivial symbols.
The founder suddenly stopped and said: "You managed to show what they do in a single word."
That was exactly what they were looking for.
Seeing that logotype was enough for him to understand I could turn an abstract idea into specific typography. The company's action and soul made visually tangible.
Trust clicks the second a client realizes you can translate their philosophy into a visual system that works.
This looks clean and well thought out. How long did it take you to bring everything together?
Liked the crispy look on the buttons also with a nice subtle gradient!
Brand Identity and Visual Communication for a cultural space in São Paulo, Brazil, focused in connecting street artists, brands and people. Sponsored by Hypebeast, Guadalupe and SneakersBR.
I animated the static logo and created some visuals
to be used in events or as background visuals for the store.
Nice 🙂
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