RMIT Graphic Design Coursework Problem: A one-night exhibition by a local Melbourne artist, hosted in her own home, needed to build awareness and attract the right audience while clearly communicating the intimate, personal nature of the event. The challenge was to create promotional material that felt considered and authentic, while performing effectively across multiple platforms within a short timeframe.

Solution: I designed a cohesive suite of digital and print assets, including social media content and physical flyers, tailored for Facebook and LinkedIn. Platform formats and messaging were guided by audience targeting strategies to maximise reach, relevance, and engagement. A consistent visual identity was maintained across all touchpoints, ensuring the event felt curated, inviting, and aligned with the artist’s vision.