In addition to being a huge fan of greyhounds, I sought to delve into an exploration of stillness, movement, and temperament through illustrated greyhound forms.
This personal project focuses on expressing emotion and character through minimal line work, subtle colour, and compositional balance.
15
30
274
RMIT Graphic Design Coursework
Problem:
A one-night exhibition by a local Melbourne artist, hosted in her own home, needed to build awareness and attract the right audience while clearly communicating the intimate, personal nature of the event. The challenge was to create promotional material that felt considered and authentic, while performing effectively across multiple platforms within a short timeframe.
Solution:
I designed a cohesive suite of digital and print assets, including social media content and physical flyers, tailored for Facebook and LinkedIn. Platform formats and messaging were guided by audience targeting strategies to maximise reach, relevance, and engagement. A consistent visual identity was maintained across all touchpoints, ensuring the event felt curated, inviting, and aligned with the artist’s vision.
18
120
INTER- Brand Identity
In collaboration with James McKinnon, who conceptualised INTER-, I developed the visual identity for a storytelling project centred on podcast and video interviews. The challenge was to create a flexible brand system that could support long-form conversations while remaining culturally sensitive, approachable, and visually distinctive.
The resulting identity was designed to function seamlessly across audio and video platforms, providing consistency without overpowering the stories being shared. The visual language supports connection, visibility, and representation, helping amplify voices within the Asian-Australian creative diaspora while creating space for thoughtful dialogue and community.
2
17
269
RFID Card Brand Identity
I developed a modern brand identity for RFID cards aimed at a younger audience. The visual system uses bold typography, confident colour palettes, and clean, structured layouts to transform a functional product into something lifestyle-adjacent and design-forward.
The identity balances clarity and durability with visual impact, ensuring the product feels intentional in everyday use while remaining scalable across digital, print, and physical touchpoints.