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The rules of Google Ads have changed...
And you're bleeding budget without knowing it.
I manage ad budgets every single day.
CPC going wild? I’ve seen it more than you think.
Each spike tells a story.
But most advertisers don’t read it right.
Here’s what I’ve learned running Paid Media for 200+ brands:
1. Poor keyword match types.
→ Broad terms get abused.
→ Leads to wasted clicks.
→ Switch to phrase or exact.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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After reviewing landing pages for multiple brands, I noticed these 3 mistakes are holding their conversions.
1. Vague Headline
Generic headlines that don't answer what it's for or what its benefits are.
Solution
Your headline should answer who it is for in 3 seconds with its benefits.
2. Unclear CTA
Either too many CTAs or a generic CTA.
Solution
Your CTA should guide the users to the next step or bring them back to the website.
‘Learn more’ is generic. Use ‘book a free consultation now’ for a direct CTA.
𝟑. Unauthentic Social Proof
No clear logo or detailed testimonials.
Quotes like "Great tool" don't build trust.
Solution
Use numbers, stat and detailed descriptions in your reviews and testimonials.
"Cut onboarding from 3 weeks to 4 days" is specific with numbers.
What’s the one mistake you see most in landing pages?
Marketers running ONLY Google Ads or ONLY Meta Ads are leaving money on the table.
Here's what 5+ years in performance marketing taught me 👇
Google Ads = Harvesting demand 🌾
User searches → User wants to buy → You close. Simple.
Meta Ads = Creating demand 🧠
Nobody woke up wanting your product.
The right creative changes that.
The real framework:
→ Meta fills the TOP of your funnel
→ Google captures what Meta creates
→ ROAS multiplies — not just adds
✅ Meta warms the audience
✅ Google closes the deal
✅ Together, they compound
Running both without a strategy = driving with one eye closed.
Running both WITH a strategy = scaling from ₹1L → ₹10L+ ad spend.
Google or Meta — where's your money going right now?
Drop it below 👇 I read every reply.
652 impressions.
39 clicks.
$1.00 CPC.
$38.96 spent to generate real buying intent.
Traffic is easy.
Qualified traffic is strategy.
Every number you see here is structured. Targeting is intentional. Budget is controlled.
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