FOCU is an artisan gelato brand rooted in the flavors and memory of Diamante, Calabria.

FOCU is an artisan gelato brand rooted in the flavors and memory of Diamante, Calabria.FOCU is an artisan gelato brand rooted in the flavors and memory of Diamante, Calabria.

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Andrea Nervino

• Jun 30

FOCU is an artisan gelato brand rooted in the flavors and memory of Diamante, Calabria. Each jar carries a piece of the southern coast — bitter bergamot, sharp citrus, dark wild fig — translated into a bold, unapologetic visual identity. The name comes from the Calabrian dialect word for fire: small, ancient, essential. The brand system pairs a groovy pop aesthetic with a monochromatic color logic — one flavor, one color, one jar. Boogaloo typography and dripping cream shapes unify the three SKUs into a coherent family that feels artisanal without being precious. Designed as a fictional brand for the Affinity "Fake Brand Real Craft" contest 2026, and selected for feature on Packaging of the World.

Logo Design Packaging Design Affinity Designer

Luke Maitland

• Aug 19

Planet Football Rebrand ⚽️ Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game. I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms. The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints. The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.

Brand Design Logo Design Motion Design Adobe After Effects Adobe Illustrator Figma

Bella Brillantes

pro

• Aug 19

The colors are so good!

Jeihun Alizadeh

pro

• Aug 18

Finally, had time to share some of our latest work and it was very exciting!

Built through an intense, highly collaborative process with the client, we created a bold, playful identity with a distinctive mascot, expressive visual language, and a flexible brand system. The collaboration continues as we bring the identity into the product experience itself.🥳

Check it out