Exploring two visual directions for the same digital experience one warm & premium, the other cle...Exploring two visual directions for the same digital experience one warm & premium, the other cle...
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Definitely going with Option 02! That warm and premium direction creates such a rich, inviting atmosphere. It just gives the digital experience so much more depth and character
The split between warm and clean is especially clear in the restrained palettes and repeated laptop framing—the product stays constant while the mood shifts. I’d be curious to see the same test with the CTA treatment held equally consistent too.
You don’t need huge headlines or long explanations. You need the right image + short headline + clear offer.
For the first version, we worked on the branding, the image and the copy together, so at first glance it’s clear: this is a makeup course, and here’s what you’ll get.
The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? That’s the problem with a Hero that looks good but isn’t thought through.
Your first screen doesn’t need to say everything. It just needs to say the right thing.