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Have you ever visited a website and left because you still didn't know what the business actually does?
I have.
And I think this is one of the biggest problems with business websites today.
A website can have great colours, beautiful images and smooth animations, but if a visitor has to start figuring things out for themselves, something is wrong.
For this fitness coaching concept, I wanted the experience to feel simple from the first screen.
You should be able to see what the coach offers, who the programs are for, what makes the service different, and where to get started without digging through the website.
That is why I focused on the UX, content hierarchy, calls to action and responsive layout, while still giving the brand a strong visual identity.
Good design gets attention.
Good UX helps people know what to do with that attention.
What is the first thing that makes you leave a website?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Top 1% of creatives on Contra with a 195 score 🎉 What I'm most excited about is who's showing up because of it: new clients, designers, new conversations, projects I wouldn't have found on my own. Grateful, and ready for more.
Huge congrats! 🎉 Top 1% is an incredible milestone.
The real cost of bad UX:
Cluttered layouts, and slow load times quietly push people toward competitors before they even read your value prop. Good design isn't decoration. It's retention.
If you're not sure how your product's UX is performing, that uncertainty is usually the first sign it needs a look.
Send me a message - happy to share quick audit on your existing design!
#UXDesign #UIUX #WebDesign #UserExperience #WebsiteDesign #ConversionFocusedDesign
Good design isn't decoration, it's retention is a line every founder should tape to their monitor. People bounce over clutter and slow loads before they ever reach the value prop, and that lost revenue is invisible so it never gets fixed. Framing UX as retention is exactly right.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙
cool