Spice Branding Mastery: THEEKA's Modern Luxury Identity Design

Spice Branding Mastery: THEEKA's Modern Luxury Identity DesignSpice Branding Mastery: THEEKA's Modern Luxury Identity Design

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Akash Rajput

• May 12

THEEKA Branding Process 🌶️

Research Explored Indian spice culture, Rajasthan’s visual heritage, and premium food branding.

Concept Built the direction around “regional roots with modern luxury.”

Logo Design Created a clean mark inspired by Rajasthani arches and architectural forms.

Color Palette Used Chili Red for bold spice richness and Turmeric Gold for warmth and heritage.

Typography Kept the type clean, structured, and premium for better brand consistency.

Applications Extended the identity across packaging, business cards, apparel, and mockups to test real-world use.

Full case study on Contra — would love your feedback ✨

Brand Design Graphic Design Adobe Photoshop Adobe Illustrator brandidentity graphicdesigner logodesign

Miguel Vega

• May 13

Just joined Contra and wanted to kick things off with some work I'm proud of. This is a loop from Dataset Clothing, a label I built from the ground up around low frequency music culture. Apparel, identity, community. Looking forward to being part of this one.

Art Direction Graphic Design Logo Design Adobe Photoshop Adobe Illustrator Adobe Lightroom brandidentity creativedirector appareldesign

Atolani Adegbesan

• May 14

This is very well crafted. The attention to detail and consistency across slides really stands out.

May - Brand designer & strategist

pro

• May 13

Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences.

This phase focuses on building a more connected brand system through: • app and booking flow concepts • membership and access design • environmental and spatial visuals • campaign-style compositions • tactile print explorations

The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric.

Full case study coming soon ✦

Completed work

Brand Design Logo Design UI Design Adobe Photoshop Figma Adobe Illustrator showyourwork uiuxdesign

Karim Fij

• May 14

nice!

BrightStudios ®

max

• May 13

Took customer conversations through the whole journey from building out the strategy and positioning to designing and building out the brand and setting brand guidelines to designing their website. This is standard practice for me and what I want my clients to experience as I always aim to deliver the best.

Brand Design Brand Strategy Web Design