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Most founders track downloads. The ones who raise their next round track:
→ Day 7 retention
→ Time-to-first-value (first session)
→ Activation rate, not just signup rate
Vanity metrics get likes. These three get term sheets.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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1,000 likes. 😊
I started posting here into what felt like an empty room, mostly to keep myself honest about shipping work publicly. Apparently the room filled up while I was busy designing. Now I owe the next 30 posts something better than the last 30.
Well done!
RightLife came in looking like an early prototype. It left looking like a company you'd trust with your health data.
Three weeks, five product pages, one scroll section I'm genuinely proud of ("Spend a Day with RightLife"). Same brand DNA, same playfulness, just grown up.
This is what it looks like when maturity doesn't mean losing your personality:)
This is beautiful, Ansh!
Customer Retention & Cohort Analysis Performed an advanced cohort retention analysis using sample customer data to evaluate retention patterns across acquisition cohorts. The analysis highlights customer behavior over time and helps identify retention trends and potential churn risks through data visualization.
Cohorts are the right lens here. One useful guardrail is comparing cohorts at identical ages and separating acquisition-channel mix from within-cohort retention; otherwise a newer cohort can look weaker simply because it has had less time to mature. Nice foundation for making churn actionable.
