One website, two moods. Version A: sage + terracotta = warm, natural, approachable Version B: bur...One website, two moods. Version A: sage + terracotta = warm, natural, approachable Version B: bur...
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The sage and terracotta still feels premium because the type stays tight. It just reads warmer than burgundy, so I'd trust version A if the brand wants people to linger.
Working on a hero section for GenZz, a bold Gen Z eyewear and fashion brand. Testing two color directions for the landing page and honestly torn between them.
Version 2 has a mint to teal gradient background. Version 1 shifts it to a sky blue gradient. Same layout, same typography, same energy, just a different mood in the backdrop.
Which one pulls you in more and why. Curious if the mint feels more playful and on brand for Gen Z, or if the blue reads cleaner and more premium.
Would love your honest take before I lock this in with the client.
Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?